IMA V/s PATANJALI

 Hello, guys you all have already read the heading and have understood that today I will be sharing some information about the the dispute going on between IMA and PATANJALI. 

Yeah! you are right. Actually, I will be sharing my personal review about the dispute rather, it's better to say a controversy going on between IMA and PATANJALI. But before proceeding I would like to say that I am not in support of any of the side because to me it's not a time for a fight between Allopathy and Ayurveda to prove which one is better! rather it's time to fight against the deadly virus 'COVID- 19' for which we need Allopathy and Ayurveda to go hand in hand and together help the human race to fight against corona.  

Most of the people just think that the disputes between IMA and PATANJALI is because they want to prove that Ayurveda is superior or equal to Allopathy. To some it is because PATANJALI just wanted to increase it’s sale of “Coronil”. These all are valid reasons for this case. But there is some other reason too. 

According to me, PATANJALI is not only trying to fullfill the above reasons but also trying to use this dispute between IMA and PATANJALI for it’s advertisement. 

Now, Some of you may think how does this dispute create Advertisement for PATANJALI. The answer to them is how not? Now whenever you open the news channel you find out that there is Live chitchat going on between the reporter's and IMA 's members or Baba Ramdev or both. Alligetions are raised; blaming game goes on; politics with this dispute etc. These things have converted this to a contraversy. 

And we all know that a Controversy is something that arises out of public dispute and spread s like fire. Using this opportunity, PATANJALI through Baba Ramdev is trying to gain the recall value of their brand in the mind of the consumers or simply speaking they're trying to gain people's attention towards their brand .

"CREATING CONTROVERSY IS THE BEST WAY FOR MARKETING." 

                    --------- BY MARKETING MERCHANT.

Adapted from the the lessons of DAVID OGLIVY, The father of Advertising.  


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That's for today. But before leaving I would like to know about your point of view against this topic so, please comment, share and follow my blog 'MARKETING MERCHANT'. 

Thank you for your support and wait for my next blog which I will be publishing soon about the topic Intrapreneur v/s Entrepreneur.
      
               This is MARKETING MERCHANT 
                               signing off.
  
                              S.Merchant.



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