Marketing Merchant

  Hi, guys today I will be sharing my views in respect to the Tweet by Suchita Dalal recently. We all know about  Suchita Dalal that she  is an Indian business journalist and author. She is the one who exposed the Harshad Mehta Scam in 1992. If you read the tweet carefully you will find out that she had smartly written " one group" not revealing the name of the company on which she has doubt. She actually thinks that their is a possibility of a market crash but it is very hard to prove. According to the tweet of Suchita Dalal and the going on reports of SEBI and other financial analyst. It is evident that Suchita Dalal is actually having doubt in the shares of Adani group. The reason for this is the sudden rise in networth of Mr. Adani from $10 billion to $78.9 billion which is only $5.9 billion less from Mukesh Ambani's Networth in 2020. The suspicion came out when SEBI found that Albula Investment Fund; Cresta Fund and APMS Investment Fund; etc. that they own over Rs 43...

  Hello,guys today I am going to share with you a review of the book " THREE SIGN OF A MISERABLE JOB" written by PATRICK LENCIONI.   Patrick Lencioni is an American writer of books on business management, particularly in relation to team management.   In the book ' Three Sign of a Miserable Job ', Sir, Patrick points out that with increasing Labour days, Job satisfaction rates goes on declining.  The author offers a close look at three core factors behind workplace dissatisfaction: 1. Anonymity; 2. Irrelevance; and 3. Immeasurement  This is among the best selling books with a rating of 4. 1. ANONYMITY  The word  ' Anonymity ' means the condition of being anonymous. According to author, People cannot be fulfilled in their work if they are not known — at least by their own managers.   By the above statement the author just wanted to say that an employee cannot get attached to his job or work unless his efforts are recognised and praised by the or...

 Hello, guys you all have already read the heading and have understood that today I will be sharing some information about the the dispute going on between IMA and PATANJALI.  Yeah! you are right. Actually, I will be sharing my personal review about the dispute rather, it's better to say a controversy going on between IMA and PATANJALI.  But before proceeding I would like to say that I am not in support of any of the side because to me it's not a time for a fight between Allopathy and Ayurveda to prove which one is better! rather it's time to fight against the deadly virus 'COVID- 19' for which we need Allopathy and Ayurveda to go hand in hand and together help the human race to fight against corona.   Most of the people just think that the disputes between IMA and PATANJALI is because they want to prove that Ayurveda is superior or equal to Allopathy. To some it is because PATANJALI just wanted to increase it’s sale of “Coronil”. These all are valid reas...

  Guerrilla Marketing  is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. History Guerrilla marketing is a product of the shift to electronic media from traditional print, radio, and television marketing.   The original term was coined by Jay Conrad Levinson in his 1984 book ‘ Guerrilla Advertising’. Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado.  The  term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. Reason for growing popularity of Guerrilla Marketing: Guer...

 4. FREEBIE MARKETING  Freebie marketing is defined as any promotion, low price product, or giveaway that encourages the sale of another, higher value product. Companies are basically giving customers a taste of their products to attract them and retain their loyalty. Freebie marketing need not always be the distribution of free products.  5. UNDER COVER MARKETING  Undercover marketing strategies involve introducing a product to consumers in a way that does not seem like advertising. It is a strategy within the broader technique of stealth marketing, where agents pose as regular people and show products to others who are unaware of the marketing push. (also known as Stealth Marketing). For example, the Turi vodka campaign hired a highly-regarded nightclub owner to feature Turi at his private party, drawing an association between the product and the host’s popularity. Turi could have also been marketed by hiring an actor to visit bars, order Turi, and recommend it to ...