Marketing Merchant

 Hello, guys you all have already read the heading and have understood that today I will be sharing some information about the the dispute going on between IMA and PATANJALI.  Yeah! you are right. Actually, I will be sharing my personal review about the dispute rather, it's better to say a controversy going on between IMA and PATANJALI.  But before proceeding I would like to say that I am not in support of any of the side because to me it's not a time for a fight between Allopathy and Ayurveda to prove which one is better! rather it's time to fight against the deadly virus 'COVID- 19' for which we need Allopathy and Ayurveda to go hand in hand and together help the human race to fight against corona.   Most of the people just think that the disputes between IMA and PATANJALI is because they want to prove that Ayurveda is superior or equal to Allopathy. To some it is because PATANJALI just wanted to increase it’s sale of “Coronil”. These all are valid reas...

  Guerrilla Marketing  is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. History Guerrilla marketing is a product of the shift to electronic media from traditional print, radio, and television marketing.   The original term was coined by Jay Conrad Levinson in his 1984 book ‘ Guerrilla Advertising’. Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado.  The  term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. Reason for growing popularity of Guerrilla Marketing: Guer...

 4. FREEBIE MARKETING  Freebie marketing is defined as any promotion, low price product, or giveaway that encourages the sale of another, higher value product. Companies are basically giving customers a taste of their products to attract them and retain their loyalty. Freebie marketing need not always be the distribution of free products.  5. UNDER COVER MARKETING  Undercover marketing strategies involve introducing a product to consumers in a way that does not seem like advertising. It is a strategy within the broader technique of stealth marketing, where agents pose as regular people and show products to others who are unaware of the marketing push. (also known as Stealth Marketing). For example, the Turi vodka campaign hired a highly-regarded nightclub owner to feature Turi at his private party, drawing an association between the product and the host’s popularity. Turi could have also been marketed by hiring an actor to visit bars, order Turi, and recommend it to ...

  In general terms, ' Marketing ' means the act of promoting and selling goods or services and the method or the technique by which it is done is known as ' Marketing Strategies ' . To fulfill the purpose of promoting and selling goods or services many different types of marketing strategies has come up which we will come to know one by one. Before we explore different types of marketing strategies, I have a question for all my readers that Who is known as the Father of Marketing?  If you know the answer please comment below. Ok, now let's explore the different types of marketing strategies one by one. 1. NICHE MARKETING Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings . Example of companies which follows this type o...